Where have YOU been?
Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.
It is called “Facebook” and over 175 million people are active on this site.
Ok- I know that you may be asking,” A LAW about facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.
It is the same for Facebook.
Lets cover them briefly:
1) The Law of Visibility on Facebook.
You MUST be visible on facebook of you are going to get your message out. You must spend time on facebook and get to know people. You must put yourself together a “facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on facebook, and on the radar as far as people on facebook. Be SEEN and be THERE on a daily basis.
2) The Law of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is your facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?
Powerful facebook profiles are NOT based on what is said in your profile- but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.
3) The Law of the Facebook WALL.
You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on facebook. The Wall is simply a BILLBOARD of what you are doing and your friends are doing on Facebook. Use it often and wisely.
4) The Law of Your Facebook Network.
You are part of a local facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?
Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.
5) The Law of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your “facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.
6) The Law of Facebook Link Love.
The Link application on Facebook is a HOT commodity. It allows you to post a link that you like and then sends it out on the news feed that is on your home page. It picks up the image that you want on the link page, and allows it to be a LIVE link. Send out other people’s LINK and givem some LOVE. Do NOT just send out your own links. Let others do that. Find interesting links of others and send them out.
WHY? EXPOSURE for you. You will be given credit for the link. People LOVE link love. If you send out a LOT of other people’s links on facebook, they will start sending out YOUR links. Been there done that.
7) The Law of Facebook Groups.
Join groups. Join a LOT of Groups. Start your OWN groups. The join MORE groups. Why? Here are a few reasons: EXPOSURE. CONNECTION to other Group members. AUTHORITY. Start your own and be a Leader. INCREASE YOUR REACH.Groups extend your reach into Facebook. MULTIPLIED PROSPECTS. There are more people in a group — then on a profile page.
Duh. Build a list in your own group and then you can become an admin and email messages to them. Make them messages of VALUE and interest.
The Law of Facebook Events.
Attend events. Attend more Events. And then attend many MORE events. Why? It allows you to leave a message on the events page wall, and create exposure. I attend at least 2 facebook events every week- to learn- and to network. Events can be found on the new Facebook page in the upper right under “Upcoming”-these are the events that are upcoming. There is one unique twist: You have birthdays under the “upcoming” tag- and you can send presents to folks. THIS will get their attention as it shows up on their wall and the news feed as well. Attend as many events as you can. make them worth your while- learn and grow from them. BUT’always leave a RSVP message about attending or not- with an encouraging message. This will show your professionalism, and caring.
Event UP! This will do you well on facebook. Put the term “events” in the search box, and it will find every event that is going on in your network of friends. It is a GOLD MINE of new possibilties of business. Become a master of events!
9) The Law of Facebook Multimedia- Videos and Photos.
People LOVE photos and videos. They are the most looked at and watched pages on facebook. Make some videos and upload them. Upload some photographs. Not only will the be seen on your wall and the facebook news feed, but also will allow you to “tag” others on these. This means that you can pick out people you have befriended and let them know you are thinking of them. And when you tag someone- it shows up on THEIR wall. Not isn’t THAT cool? It is called EXPOSURE!
10) The Law of the Facebook NEWS FEED.
This is the big kahuna of Exposure on facebook. This gets you out to ALL of your friends and creates a massive exposure vehicle that can keep your brand in front and recognized. You also will be many times on the “featured” part of the new news feed on the right. This gives you HUGE exposure. Whatever you do, like change your status, upload a video, write and publish a note, or just comment on another person’s message on the facebook news feed- it SHOWS UP in the news Feed. Be seen- and be seen often if you are trying to brand yourself on facebook.
Yes, you need to establish relationships, and build community. But if you are going to MARKET on facebook-then you need to at least get a guideline of what and how to do it. The 10 Social Media Laws of Facebook hopefully gave you some idea in your social media marketing.
blessings…doug firebaugh
|
|
Email Marketing (Paperback) $20.28 If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results…. |
|
|
Email Marketing by the Numbers (Hardcover) $18.03 Praise for EMAIL MARKETING by the NUM8ERS “At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog `Email Marketing Best Practices,` clearly … |
|
|
The Constant Contact Guide to Email Marketing (Hardcover) $16.31 The leading email marketing firm shows you how to create high-impact, low-cost campaignsEmail marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a chall… |
|
|
Internet Marketing from the Real Experts $14.92 What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovato… |
|
|
E-mail Marketing for Dummies $16.33 Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more w… |
|
|
The B2b Social Media Book (Hardcover) $16.31 Social Media has received a tremendous amount of media coverage over the past few years, but the business-to-business (B2B) approach is usually not included in this coverage. Consumer sales are frequently smaller, easier, and sexier, but come with larg… |
|
|
The Truth About Email Marketing (Paperback) $13.15 Praise for The Truth About Email Marketing “It’s refreshing to see an author address specifics instead of gloss over generalities that can b… |
|
|
The E-Code (Paperback) $12.89 Use e-mail to boost your income—today! The E-Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online—using nothing but the power of e-mail. Each succinct chapter presents one mo… |
|
|
Power Sales Writing (Paperback) $10.87 High-impact language for today’s lightning-fast world of salesFilled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones d… |
|
|
101 Ways to Promote Your Web Site (Paperback) $18.98 Demonstrates tools and techniques for increasing Web site traffic, including overall design, exposure to search engines, newsgroups, e-mail, mailing lists, linking strategies, and online advertising. |
|
|
Internet Marketing from the Real Experts $14.92 What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovato… |
|
|
Marketing Your Business (Paperback) $18.77   Marketing Your Business is an all-in-one guide to marketing tactics that help a business succeed.  With an emphasis on internet marketing, it covers all aspects of marketing to develop a strategy and increase prof… |
|
|
Guerrilla Marketing on the Internet $14.92 The Father of Guerrilla Marketing conquersthe newest marketing frontierLevinson offers you a step-by-step system on how to apply theproven “Guerrilla” strategies to the ultimate marketingweapon, the Internet. Its enorm… |
|
|
E Boot Camp (Hardcover) $19.61 In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer.  As a result, the thrust of their Internet … |
|
|
Internet Marketing (Paperback) $18.7 This is the ultimate comprehensive guide to do-it-yourself internet marketing. It clearly explains important internet marketing concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successfu… |
|
|
For Sale by Google $16.44 The secrets of effective online marketing for small business owners Hundreds of thousands of small and online businesses are founded every year–and they each need customers to survive. Successful online marketing is perhaps the most e… |
|
|
Prospecting Your Way to Sales Success $23.95 Whatever good or service youre selling, five likely customers are worth a hundred random names. No one can help you find new business by finding those five — or five hundred, or fifty thousand — best-qualified customers better than Bill Good. For ove… |
|
|
Internet Marketing for Seniors from concept to delivery (Paperback) $16.34 Description not available. |
|
|
Free Marketing (Hardcover) $16.31 “There`s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, there is a world of free and very inexpensive ways to get the word out. Free Marketing takes us through all these online tips and tricks and expl… |
|
|
Accelerate the Sale (Paperback) $16.99 A former Harley-Davidson shows how to rev up sales and close deal in record timeThe Internet has kicked off an explosion of consumer-to-consumer education via chat rooms, forums, and blogs-which has permanently changed the relationship… |
Doug Firebaugh is one of theTop Social Media strategists, MLM, Network Marketing Home Business Trainers, Speakers and Authors in the world. A Million people a month read his training letter.He has helped over 10,000 people worldwide earn in excess of 50,000 a year. He wants to help you do the same. You can subscribe to his FR-ee training letter -which includes 3 FR-ee gifts just for subscribing at http://www.passionfire.com – plus FREE ebook:
