Social networking has made the process of marketing your eBook much easier. By having a presence on Facebook and Twitter you can position yourself as an expert in your field in a very short time. Even while you are still writing your eBook, get started on these two social media sites and become the go-to person in your niche.
Facebook now has more than one hundred million members, so the best way to let people know about you and your eBook is to start your own group. You can use the title of your eBook as the title of the group you create, provided it is filled with your keywords.
You can invite your Facebook friends to join your group, but people will also be able to find your group by typing your keywords into Google or any other search engine. For example, if you type ebook writing and technology into Google, my Facebook group is number one. How cool is that?
You will also want to create a page on Facebook with the name of the eBook as the title. A page is separate from your profile in that it is specifically about your business or your product, which in this case is your eBook.
This page will also rank high in the search engines, but that is not the only way it will help people to find you and your eBook. When you create a page you can also import your blog’s RSS feed into the page. This means that every time you make a post to your blog it will automatically be syndicated into Facebook. Even though you can do this in other areas of Facebook, being able to import your blog, where you are writing about your niche topic, will give your eBook even more exposure.
My strong recommendation is that you purchase a domain name that is the same as the name of your eBook, and then forward that domain to your page on Facebook. Your blog’s domain name can be something very similar, or it can be exactly the same with a different extension. For example, your blog may end with dot come, whereas your Facebook page may end with dot net. This is a great way to take full advantage of your keywords, while branding your name and your niche at the same time.
Twitter is the other major player in the social networking arena. You can set up your account to automatically tweet your blog posts at certain times each day. When you write about your eBook in one of your blog posts, anyone who is following you on Twitter will see what you have written.
Even though you are limited to 140 characters with each tweet, you can shorten your links by using a site such as tinyurl or bitly. This enables you to provide great information about your eBook in the space you are allowed. You may also want to give out a sample chapter to your Twitter followers so that they can see if this is something they will be interested in purchasing. I recommend doing this while you are still writing, so that you will already have prospects when you are ready to make sales.
The combination of Facebook, Twitter, and your blog will give you the online presence you need in order to sell your eBook and become known to your target audience. By seeing your name in so many places, you will be able to attract new prospects and clients on a regular basis.
By getting involved in social networking right now, you will be able to position yourself as the expert in your niche. People will know who you are and associate you with your topic. There has never been a better time to be online than right now, and social networking speeds up the process of building your list and gaining the credibility and visibility necessary to sell your eBook and building your online empire.
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