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The 4 Reasons People Unsubscribe Mailing Lists

I was looking at my Aweber stats for my email list for this blog and found something that quite surprised me.

About 1 in 6 of my subscribers unsubscribe from my list!

This got me thinking of different reasons for why people unsubscribe mailing lists, and in the end I came up with 4 reasons. Think about your list as your read thought these reason and try to work out why people unsubscribe from your mailing list.

Why People Unsubscribe Mailing Lists

  1. They Just Wanted Your Free Gift

    This is the problem with a ‘once only’ gift like an ebook or my free squeeze pages. Some people will subscribe to your email list just to access your free gift and then unsubscribe straight after. There is nothing that we can really do about this except change the way that we structure our bribe!

    If you currently have an ebook, why not consider breaking it up into smaller bite size pieces and turn it into an e-course. This means that people will not be able to unsubscribe straight away if they want your fantastic information. Allowing you to start building a relationship and trust so that by the time your free course is over you will not only have a subscriber but an advocate.

  2. They No Longer Need Your Information

    This is something that we really cannot control. Sometimes circumstances change for our subscribers and the service that we are offering will become something that they no longer need.

    I recently had somone unsubcribe that left the following reason for unsubscribing:

    Your newsletter provides great information but I am subscribed to so many newsletters I don’t have time to read them all so I am unsubscribing to most of them for a while. Thank you.

    All you can do with these are you be thankful that they left happy and continue building your list!

  3. They Feel Used

    We want to make sure that we never abuse the trust of our readers! Our subscribers have put enough faith in us to give us their email address and allow us to interupt them throughout their day – so look after this trust like it is your most prized possession.

    This really comes down to how and how often you you contact your subscribers. I will be touching on this in an upcoming post, but people don’t want to be contacted every single day and they don’t want to feel like they are just another number in your pursuit of some extra cash. Make your subscribers feel valued and you will have a strong and profitable list!

  4. They Are Having A Bad Day

    I don’t know if you have experienced this with your list, but with all their reasons (or rants), the only thing you can put their unsubscribing down to is that they had a bad day.

    Sometimes it has nothing to do with your communication or your frequency, and we don’t know the reason. You were just the unlucky person that they took their anger or frustration out on. With these people please don’t take their comments to heart. Just let them be and go back to focusing on those who are still on your list!

As you can see there are reasons that we can fix and others that we can’t. So don’t worry about what you can’t change and go to work patching the holes in your list!


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