When Is The ‘Creative License’ Taken Too Far In Marketing?

If you have been a reader of this blog recently you would know that I have been promoting The Aweber Code.

Recently Jack from Create A Successful Blog posed the following in regards to The Aweber Code’s squeeze page:

Firstly who would sign up to that? How did people back in 600 B.C know about the internet, email lists and emails? Sounds like a lame attempt to get readers.

Although people may think “Wow, and awesome document from the past” when you actually think about it, it just doesn’t make sense.

And Jake makes a really interesting point.

We can get so desensitized to the ‘marketing hype’ that internet marketers throw our way to try and make us buy their products and sign up for their email lists – but do these internet marketers sometimes take it to far?

But When Is It Too Far?

Now I am not saying that there is anything wrong with The Aweber Code as a product, but as Jack added in an addition comment:

I just find The Aweber Code just unrealistic. And since it provides false information on the marketing campaign (which I think may work a little following of The Da Vinci Code), it also makes me believe the product in question isn’t really good.

We are putting our reputation on the firing line if we are not promoting our products or email list with integrity and honesty. All the marketing hype may help with your conversion, but what is more important – sales or your credibility?

Now I am going to continue promoting The Aweber Code because Tim Bekker has a great track record, I am always intrigued by the whole product launch process and the fact that Tim’s last product did over $100k in sales in the first 48hours of launch – and that is something we would all like to do.

But Where Is The Line For You?

So, where do internet marketers cross the line for you? What is it that really turns you off a sales or squeeze page? Or what are the things that internet marketers do that leaves a bad taste in your mouth?

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