Page Rank and Why Google Uses it as a Ranking Factor

Understanding Google Page Rank

 

Everyone’s heard references towards the Google page ranking. Page ranking is calculated by Google and is also depending on internal and external linking of a site, along with on-page criteria with the page, and also the page being linked from. In some ways PageRank relates to your link popularity, but it’s influenced by the effectiveness of the links and the quality of the links, rather than exactly how many links you have.

 

If you’ve been having difficulty getting your web site to obtain a decent page ranking there are several actions you can take to build your page ranking and increase it.

 

The most effective method for increasing your PageRank is as simple as finding quality links. Those that Google has indexed deeply work best. You don’t’ need a site with a good PageRank today after which tomorrow it ranks poorly. Deep indexing can avoid that.

 

Research your Internal Linking Structure

Internal linking leads to the page ranking of the site’s pages. Your house page generally gets the highest pr. Use this checklist to optimize your internal links.

 

•           Make sure that your house page, links to your secondary pages

•           Link your secondary pages to your third level pages inside sub-directory

•           Regardless of the level you should connect to pages which can be relevant

•           Make certain that your secondary pages all url to one another

•           Link your third level pages back to the secondary page that it linked from

•           No appear the particular level, you ought to link to pages the location where the text being linked from is keyword specific towards the page you’re linking to

 

Review Your Internal Linking Structure

External linking plays the greatest role in establishing your PageRank, but here you will find the least level of control. You can’t make another hyperlink aimed at your website, which can be one reason increasing your page rank can be tough.

 

Theme sites provides some of the best links to your site. Theme sites are the ones which are just like your own personal site so that they are parallel inside the industry. For instance, if your site sells fishing equipment, a fishing destination site would have been a good theme site to trade links with.

 

2 Common Mistakes Webmasters Make

 

1. When webmasters are looking for sites to switch links with they are in the PageRank of the home page of the site they would like to exchange with. They see the ranking, let’s say it’s a 6 and so they determine that’s less than bad. However, the issue is your link will not be on the website. You should be looking at the PageRank around the page your link will be on.

 

2. Studying the PageRank shown about the toolbar and making your decisions depending on any particular item can be a bad idea. That’s since this is old information that is as much as 5 months behind. Never build your linking decisions depending on that green bar.

 

Now that you completely understand what PageRank is, there are a variety of techniques you can use to increase your PageRank. Learn more about Search Engine Optimization on the Gold Coast and Web Design on the Gold Coast, with Business Web Designs