One mistake numerous web internet marketers commit is they neglect to evaluate their many internet sites. If you desire higher performing websites and copy of any sort, then this is what you have to do. It does not matter what kind of conversion you are aiming for, or rather, what your most desired response is from a visitor. Online business owners who utilize testing use it chiefly on sales pages and squeeze pages, but it could be utilized on any page on a website. Each and every element of a site page, such as the heading, could also be individually tested. The overall operation is fast and uncomplicated to get because it is simple split testing. We will discuss this essential subject of testing and tracking in the rest of this article.
Testing alone won’t do anything that will be of useful to you. The other component of testing is tracking the people who visit your website or anything else you are testing. Tracking requires employing some form of script, or software, so you can determine when site visitor clicks on an important link. Technically, with a squeeze or landing page you can ascertain your conversions with subscribers. Very many internet marketers enjoy using Google Analytics for their tracking since it is powerful and free.
It is important to understand that not a lot of people craft the highest converting content the very first time it is produced. Designs for landing or squeeze web pages and websites oftentimes are not as optimized as they can be, either. The pro copywriters in the world never create the best copy they can the first time. Hopefully you notice that there is a very clear and compelling need to test everything for the highest possible conversions achievable. We think majority of individuals don’t do this because they just do not know, or they are just too lazy to do it.
The simplest approach to test a squeeze page, for instance, is to make use of a simple URL rotator script. Nearly all, if not all, URL rotator scripts have instructions, and they actually are not hard to use. Then you simply upload two versions of the webpage, so they can be rotated, and get started generating traffic to it. Be sure you simply change one thing such as the title, for example. You need to assess conversion improvements, and that means you have to identify what sparked the change. Taguchi multivariate testing is an effective method to test as many as two dozen variables at a time, but that is another story.
I was looking to improve my results with a sales letter that I was sending website traffic to from PPC ads. The very first time I started advertising it, the sales letter managed to convert below 1%. Then after about 30 days, after changes and testing, that letter converted at about 7%. Hopefully you clearly see that testing and optimizing your sites will work out for you.
Article by J.C. Dean, an accomplished eBay power seller and internet marketer, read more about Website optimization at her blog Wholesale Drop ship Profits