It is possible that the percentages for IM business failures is very similar if not higher than that for offline businesses. But that is not restricted to online marketing because it is also true of regular brick and mortar businesses, too. There are too many reasons why businesses fail, and of course many of them will never be known. Mistakes of all types, spread out all over the place, are perhaps the single greatest killer of online dreams. Quite often people are misinformed when they come to the online business table in the first place. But when it is all said and done, it really does not matter what caused it; but rather the end result is enough for most people.
Just one mistake concerns the thought that if you offer enough things to your readers, then that will be a wide enough net to cover most scenarios. We all enjoy having options, so it is an easy to understand feeling to want to provide them to potential customers. It can be hard to speak in general terms, but we will say that when it comes to making sales online – too many choices can be deadly. The best approach is to avoid showing a menu of choices for your readers. When it comes down to making choices, or decisions, then far too many have a tough time with it. That can be particularly true with purchasing decisions. They can become so indecisive that the very common outcome is nothing is bought!
All of us tend to assume others think the way we do; and that is why you must not think everyone is cheap simply because you may be. Believe this or not, but not every comsumer spends huge amounts of time just to find the lowest price for something. Look all around you, there are cheap, inexpensive, and outrageously priced products and services in all markets. As you know, many higher listed products have existed for a very long time. So then you know that if these companies can endure for that long, then obviously people are willing to pay more for them. We can only guess why someone is willing to pay $10,000 for a watch. So if you truly have something to offer that’s very high quality, then you must learn how to position your product in your advertising copy. It clearly can be done, so maybe study those companies who do sell higher priced products.
Most people know about the thought of attitude that something is so amazing that everybody will want to buy it. All of us have at one time or another. Yes, there have been greater than a few products that have been extremely popular. Yet there is no single product or service that everybody has bought. The reason you have to avoid this belief is it will sabotage your determination; you will begin to slack off and lose the marketing fire. It will be so easy for you to wander the path of unrealistic anticipations once you have that frame of mind. It is delusional to consider any service/product will be well-received by all people.
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